Modern companies use not only programming to keep up with the times. It is hard to imagine, but in fact, marketing and its foundations also play an important role in the development of information technology. A striking example of this is BigData. But there is another area that has received a lot of attention lately. We are talking about the so-called Data Driven Marketing. This direction will be discussed in the article. The information will be equally useful for both…
Companies have a ton of data they could use to improve their business metrics… if they just saw the possibilities. Perhaps you can enlighten them? I was talking with Eric Mizell, Vice President Global Solution Engineer at Kinetica recently about another topic and we began discussing use cases for big data and the vast opportunities with artificial intelligence and machine learning moving forward. Kinetica has a few use cases that I thought would inspire our community to…
What does data taste like? It’s probably not a question that’s crossed your mind, but data visualization experts Susanne Jaschko and Moritz Stefaner decided to ask — and answer — the question as a way to make their field more personal, emotional and relevant. Imagine a fish stew whose ingredients reflect the data about local fishing, a pizza topped to represent the population mix of Helsinki, or a selection of chocolates whose fillings represent the…
It is the year 2020, and enterprises are investing heavily in privacy programs. The International Association of Privacy Professionals (IAPP) defines information privacy as “the right to have some control over how your personal information is collected and used.” Motivated by regulatory pressure (for example, the European Union’s General Data Protection Regulation and the California Consumer Privacy Act), chief privacy officers (CPOs) are leading initiatives related to data discovery, data protection, privacy enforcement and compliance reporting. Working…
The world we live in today is engulfed with data due to the proliferation and usage of various digital technologies that have become essential to our everyday life. As such, it is no surprise that data plays a pivotal role in our society and is used in virtually in all fields, from helping make simple decisions to pushing forward innovation. The complexity of data usage of today can be seen in the development of the…
According to a Nielsen report, brick-and-mortar alcohol dollar sales were up 21% in April 2020 compared to the same period a year ago. Online alcohol sales skyrocketed by 234% over the same period in 2019. However, despite the increase, global sales are decreasing due to the shutdowns in restaurants, bars, live events and travel. Next Century Spirits is a liquor technology startup with $9.6 M in funding. The company uses big data and machine learning to create and filter bespoke…
Big data has immense value, but there is little doubt it remains extremely vulnerable to hackers and malicious actors. Billions of people have had their personal information compromised in recent years, and the tech industry is actively seeking to increase cybersecurity efforts and find more efficient ways to protect big data before breach issues get even more out of hand. The answer may lie in using the power of big data to protect itself. It may sound…
Today, Caesar’s Entertainment announced that it had reached an agreement on the terms of a recommended cash acquisition of British betting house William Hill for approximately $3.7 billion. If this transaction goes through, the company will be more diversified in terms of geographical exposure and the type of gaming it offers to its customers. Interestingly, only three months ago, Eldorado Resorts bought Caesar’s for about $17,3 billion, after billionaire investor Carl Icahn joined the board and supported the company’s sale.…
From the downhill of key technologies to new innovative solutions on the plate: Roberto Bentivoglio takes us swimming in the stream, with a technical explanation on event stream processing architectures as a future-proof approach to take full control over your data strategy Big data is probably one of the most misused words of the last decade. It was widely promoted, discussed and spread by business managers, technical experts, and experienced academics. Slogans like ‘data is…
Every business manager and marketing pro understands the importance and power of understanding what drives their customers and prospects, seeing big data as the key that opens that treasure chest. What is sometimes lost in the larger picture of effective marketing is the actual consumer. Intuitively, most customers and prospects can sniff out businesses looking for sales instead of learning what the client desires and meeting their wants and wishes. And when business interests prevail…
