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Data Analytics

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Modern companies use not only programming to keep up with the times. It is hard to imagine, but in fact, marketing and its foundations also play an important role in the development of information technology. A striking example of this is BigData. But there is another area that has received a lot of attention lately. We are talking about the so-called Data Driven Marketing. This direction will be discussed in the article. The information will be equally useful for both…

The ability to work with data is a valuable skill that opens up the prospect of becoming a super-demanded and highly paid specialist for its owner. It tells where to study and how to become a data analyst that employers will fight for. The secret of the popularity of the profession The profession of data analyst was relevant and in demand until 2020, but the pandemic gave it a new impetus. Everyone saw that data can…

Big Data is a modern term that refers to a large amount of structured and unstructured information that floods the business sphere every day. But the volume of this information is not the most important thing, how organizations interact with it is much more important. This data is analyzed and used to make decisions, as well as to build strategies for the development and strengthening of companies. HISTORY OF BIG DATA The term “big data” refers to data…

What is a data analyst? “And it is possible to build relationships with your dog by collecting information about her behavior.” It is the data analyst who sees the hidden patterns and answers the most important business questions: “Is it possible to give a person a loan?”, “What color button works best?”, “Where to open a new shawarma tent?” And not only. We will tell you the main things about the areas of application, salaries, skills and…

Regardless of your market, every organization in the world is looking to unlock its maximum growth potential. One of the key processes they use is their database, using data analytics to create data-driven decisions. For a business to be competitive, it needs to move past manual processes and simplistic data storage. Data science and analytics are the keys to unparalleled growth where technology can do the work of thousands. Using customer data to optimize experience,…

Forget about viewing it as data science vs. data analytics. Instead, we should see them as parts of a whole that are vital to understanding how to better analyze and review data. Big data has become a major component in the tech world today thanks to the actionable insights and results businesses can glean. However, the creation of such large datasets also requires understanding and having the proper tools on hand to parse through them…

Deciphering the “nuts-and-bolts” of individual customer journeys (and deducing intent) is core to improving customer experience and driving brand loyalty. Fortune 500 companies are making large investments around Programmatic Marketing (“Marketing that learns”). One of most often implemented use case in Programmatic Marketing is customer journey mapping and analytics. Why? Because, deciphering the nuts-and-bolts” of individual customer journeys (and deducing intent) is core to improving customer experience and driving brand loyalty. Specifically, the objectives are: Visualize and map the end-to-end customer journey by personasOptimizing…