Data Analytics Archives - Explore & learn more about the Big Data & Analytics

In Data Analytics

The Difference Between Business Intelligence And Data Analytics

November 3, 2022 6 Mins Read

In today’s industry, business intelligence and data analytics are two significant strategies. Data analytics helps push markets to a new level by evaluating vast amounts of data with many variables, while business intelligence helps gather and evaluate information. However, these two tactics have different ways of using their power. What is Business Intelligence? Data Analytics is the process of extracting meaning from data for decision-making. A business intelligence (BI) solution provides a way to rapidly…

In Big Data

Data Driven Marketing: Definition, Features, Application

January 24, 2022 10 Mins Read

Modern companies use not only programming to keep up with the times. It is hard to imagine, but in fact, marketing and its foundations also play an important role in the development of information technology. A striking example of this is BigData. But there is another area that has received a lot of attention lately. We are talking about the so-called Data Driven Marketing. This direction will be discussed in the article. The information will be equally useful for both…

In Big Data

5 Steps to become a Data Analyst

January 23, 2022 7 Mins Read

The ability to work with data is a valuable skill that opens up the prospect of becoming a super-demanded and highly paid specialist for its owner. It tells where to study and how to become a data analyst that employers will fight for. The secret of the popularity of the profession The profession of data analyst was relevant and in demand until 2020, but the pandemic gave it a new impetus. Everyone saw that data can…

In Big Data

Big Data or Big Data. What it is?

January 23, 2022 7 Mins Read

Big Data is a modern term that refers to a large amount of structured and unstructured information that floods the business sphere every day. But the volume of this information is not the most important thing, how organizations interact with it is much more important. This data is analyzed and used to make decisions, as well as to build strategies for the development and strengthening of companies. HISTORY OF BIG DATA The term “big data” refers to data…

In Data Analytics

What is a Data Analyst?

January 23, 2022 7 Mins Read

What is a data analyst? “And it is possible to build relationships with your dog by collecting information about her behavior.” It is the data analyst who sees the hidden patterns and answers the most important business questions: “Is it possible to give a person a loan?”, “What color button works best?”, “Where to open a new shawarma tent?” And not only. We will tell you the main things about the areas of application, salaries, skills and…

In Data Analytics

Why Data Analytics is the Future of Everything

September 7, 2021 6 Mins Read

Regardless of your market, every organization in the world is looking to unlock its maximum growth potential. One of the key processes they use is their database, using data analytics to create data-driven decisions. For a business to be competitive, it needs to move past manual processes and simplistic data storage. Data science and analytics are the keys to unparalleled growth where technology can do the work of thousands. Using customer data to optimize experience,…

In Data Analytics

Data Analytics vs. Data Science

January 21, 2021 4 Mins Read

Forget about viewing it as data science vs. data analytics. Instead, we should see them as parts of a whole that are vital to understanding how to better analyze and review data. Big data has become a major component in the tech world today thanks to the actionable insights and results businesses can glean. However, the creation of such large datasets also requires understanding and having the proper tools on hand to parse through them…

In Data Analytics

Customer Journey Analytics and Data Science

January 19, 2021 4 Mins Read

Deciphering the “nuts-and-bolts” of individual customer journeys (and deducing intent) is core to improving customer experience and driving brand loyalty. Fortune 500 companies are making large investments around Programmatic Marketing (“Marketing that learns”). One of most often implemented use case in Programmatic Marketing is customer journey mapping and analytics. Why? Because, deciphering the nuts-and-bolts” of individual customer journeys (and deducing intent) is core to improving customer experience and driving brand loyalty. Specifically, the objectives are: Visualize and map the end-to-end customer journey by personasOptimizing…