The e-commerce industry undergoes changes seemingly every day. From shifting consumer demands to altering best practices, keeping pace can be quite the challenge. One ever-expanding aspect is in e-commerce-related technologies. The rise of innovations such as blockchain and the Internet of Things (IoT) has been advancing the industry to new and greater heights. One particularly critical development are APIs, or application programming interfaces.
APIs have practically limitless potential when it comes to improving e-commerce capabilities and, therefore, the customer experience. While not brand new, APIs have seen a gradual shift over the past few years with more and more companies using them to create what is now known as API-first software development strategy. This strategy essentially integrates several platforms with one another to form a more streamlined approach to mobile and web development, online retail interactions, order fulfillment, shipping operations and more.
There are many different APIs that can be implemented to optimize the user journey. One common example is a product information API. Designed to enhance data gathering processes, this commerce component allows a business to extract any number of product details from a database and integrate them seamlessly into a platform. Product APIs can also track inventory and manage as many customizations as needed. Utilizing such advanced capabilities help to facilitate convenience and efficiency for both the business and its consumers.
Interested in exploring further examples of the APIs shaping the future of e-commerce? Check out the accompanying resource from commercetools to learn more.
Infographic created by commercetools