Technological developments have traditionally benefited businesses by expanding their client base. Artificial Intelligence solutions, one of the most important modern technologies, is currently generating a lot of buzz in the online world. Artificial intelligence in B2B sales and marketing is here to change how people connect with companies, information, and services because of its potential for storytelling and marketing. Modern business realities are changing as a result of AI in B2B marketing. In economically sophisticated…

BI isn’t enough, a strategy is needed Most experts have long argued that learning how to derive value from data is essential to running a successful business. The market has gone so far that no one will argue that data is at the heart of any company’s business. This means that any organization in any industry must have a BI tool and a separate strategy for effective use of this tool. At Sisense, I lead a team…

1. What does AI do best today? Now it is difficult to find an area in which artificial intelligence is not used. Moreover, both where people used to do it manually, and in fundamentally new areas. After all, it is better when AI brings something new, previously inaccessible, and does not replace a person by automating routine operations. In such scenarios, large amounts of data are processed, response times are significantly reduced, or other factors…