Modern companies use not only programming to keep up with the times. It is hard to imagine, but in fact, marketing and its foundations also play an important role in the development of information technology. A striking example of this is BigData. But there is another area that has received a lot of attention lately. We are talking about the so-called Data Driven Marketing. This direction will be discussed in the article. The information will be equally useful for both…
Regardless of your market, every organization in the world is looking to unlock its maximum growth potential. One of the key processes they use is their database, using data analytics to create data-driven decisions. For a business to be competitive, it needs to move past manual processes and simplistic data storage. Data science and analytics are the keys to unparalleled growth where technology can do the work of thousands. Using customer data to optimize experience,…
Forget about viewing it as data science vs. data analytics. Instead, we should see them as parts of a whole that are vital to understanding how to better analyze and review data. Big data has become a major component in the tech world today thanks to the actionable insights and results businesses can glean. However, the creation of such large datasets also requires understanding and having the proper tools on hand to parse through them…
Deciphering the “nuts-and-bolts” of individual customer journeys (and deducing intent) is core to improving customer experience and driving brand loyalty. Fortune 500 companies are making large investments around Programmatic Marketing (“Marketing that learns”). One of most often implemented use case in Programmatic Marketing is customer journey mapping and analytics. Why? Because, deciphering the nuts-and-bolts” of individual customer journeys (and deducing intent) is core to improving customer experience and driving brand loyalty. Specifically, the objectives are: Visualize and map the end-to-end customer journey by personasOptimizing…
