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Forget about viewing it as data science vs. data analytics. Instead, we should see them as parts of a whole that are vital to understanding how to better analyze and review data. Big data has become a major component in the tech world today thanks to the actionable insights and results businesses can glean. However, the creation of such large datasets also requires understanding and having the proper tools on hand to parse through them…

Deciphering the “nuts-and-bolts” of individual customer journeys (and deducing intent) is core to improving customer experience and driving brand loyalty. Fortune 500 companies are making large investments around Programmatic Marketing (“Marketing that learns”). One of most often implemented use case in Programmatic Marketing is customer journey mapping and analytics. Why? Because, deciphering the nuts-and-bolts” of individual customer journeys (and deducing intent) is core to improving customer experience and driving brand loyalty. Specifically, the objectives are: Visualize and map the end-to-end customer journey by personasOptimizing…