Customer Data


A new market research report shows that by 2027, the overall big data security market will grow to $64.4 billion. It’s not surprising. Some reports estimate 90 percent of all global data ever created was created in just the past few years. That’s good news for marketers looking to gain insights into their customers’ minds. But it’s also a huge can of worms in terms of increased security risks, privacy, and storage issues, especially now when many…